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ZDENO CYCLE, FIFTY YEARS OF HISTORY NOW IT’S TIME FOR HER-STORY

A SPECIAL FEATURE BY LEANNE DEADMAN

“At Zdeno Cycle, you’re not a customer, you’re part of our motorcycle family.”
– Linda Reinhart

I have been tasked with writing an article about “Zdeno Cycle”. I could do the typical history of the business and write about the fact that Canadian motocross champion and Canadian Motorcycle Hall of Famer, Zdeno Syrovy started the shop in Parry Sound in 1969, then moved it to Guelph and finally to its current location. Or I could cover off that in 1987. Zdeno’s sister Jerry and brother-in-law Al took over running the business. This is a bit closer to the true reason Zdeno Cycle is still operational, as it is Jerry and Al’s youngest daughter. Linda Reinhart who reigns over one of Canada’s Largest Motorcycle dynasties. So this is ‘her’ story…

I first met Linda in 2013, at that time the shop was very cluttered, overwhelming and customer service was at an all time low. Linda has a bubbly personality and a mind for marketing. She is not what you would expect to see at a traditional bike shop; however neither is Zdeno Cycle upon first glance. Linda’s slight stature and pixie-like features – in comparison the exterior of Zdeno that looks like a ski chalet, not a bike shop. However, once you are in the know. you soon realize that much like Linda, Zdeno Cycle offers so much more.

Linda’s clear direction for the shop and hard work is paying off. Like the little engine that could, Linda’s tenacity and spunk ensures the vision and success of Zdeno Cycle stays on course in the ever competitive motorcycle industry. This past fall the entire showroom received an overhaul (gone are the cluttered racking as soon as you come through the door) Now you are greeted by Chris at the front counter and a wide panoramic of the clothing and gear department, stairs lead you down to the helmet section of the storefront. Then take the highway hall to be greeted by Linda’s ‘partner in come’ Lonnie, in the Parts and Accessories Showroom. At the back of the shop is the service department and warehouse. Now rumour has it that some customers love it and others are upset, saying it doesn’t feel like a true bike shop now that the clutter is gone!

Your be the judge and let us know what you think, post a picture of yourself in the shop with the tag #ilovezdeno

You get an additional discount on your purchase that same day by showing us your post. Of course running a business has it’s pressures and challenges. So, it appeared, when Zdeno Cycle was awarded a Diamond designation of Motorcycle Shop of the Year, 3 years running… it may prove to be more metaphorical than we realize.

HERE ARE THE KEY REASONS ZDENO CYCLE IS A SUCCESS IN THE MOTORCYCLE SERVICE INDUSTRY

KNOWLEDGE & SERVICE

Zdeno’s service department is fully-equipped and capable of handling all of your motorcycle maintenance and repairs. With licensed technicians able to perform everything from a simple oil change to a complete rebuild of all makes and models of bikes. With as many as seven bikes being serviced at once. Jeff Palmer and his team of mechanics take pride in doing an efficient and thorough job to get you back on the road. In the showroom Chris is on hand to help make purchasing decisions with you, to ensure you are getting the right fit in clothing or gear. Zdeno Shop Party for Ladies and Garage Night for Men – covering off basic maintenance and new products throughout the year. Mechanics and industry leaders are on hand to field questions. See Zdeno Cycle Facehook to find out when the next one is.

CANADA’S LARGEST MOTORCYCLE SALVAGE YARD AND WAREHOUSE

Specializing in Japanese motorcycle parts and accessories, Zdeno also has close to 450 salvage bikes on-site. Between the walls of the enormous building you will find thousands of square feet filled with almost any used part you could think of. There are walls of carburetors, a room filled with wheels, another dedicated to body panels, a room overflowing with gas tanks, an-other containing engines — the list goes on. If you need something for your motorcycle, they probably have it, and can find it promptly.

THE KING OF TIRES

Zdeno Cycle has become known as a tire specialist, and for good reason. With over 3000 tires in stock at any given Mile, Linda is certain to find the brand and size you need. Ninety percent of the tires that are sold are in-stalled and balanced in-house by one of the skilled technicians while you wait.

GIVING BACK TO THE COMMUNITY

Zdeno’s Annual BIKE NIGHT is a hit year after year, raising thousands of dollars for the Grand River Cancer Centre. BIKE NIGHT is July 18th this year and features – Show & Shine, Live Band, free HBO, Door Prizes. Raffle and Industry Leaders. Be sure to make your way to Victoria Street North in Kitchener on July 18th. It all kicks off at 6:00 p.m.

Next year marks the 50th anniversary of Zdeno Cycle in the motorcycle com-munity. Personally, I can’t wait to see what Linda and her team have up their sleeves to celebrate such a momentous occasion. So, when you have been going strong for five decades, it’s obvious that you are doing something right. Linda has turned a lot of negatives into positives. Her staff is incredible and dedicated to making your experience the best as possible.

It’s not uncommon to hear customers say they have traveled from as far east as Ottawa and west as Windsor, or even farther, to pay a visit. Often first-time visitors tend to spend up to an hour there, as they tour the showroom, ware-house and salvage yard in awe. So be sure to ask for a tour.

Linda says the goal for the present and future is to continue to be the best bike shop in Canada for parts, and to continue providing excellent service. Be sure to set your (GPS coordinates for Zdeno Cycle and prepare to be impressed. It really is an experience worth having!

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